Careers at Prospect House

Job Title: Marketing Manager

Location: Austin, TX

Company:  Heyens Hospitality

About Us

Heyens Hospitality is a boutique hospitality group known for delivering elevated, unforgettable wedding experiences through its luxury venues and in-house services—including The Merrimon-Wynne House, The Addison Grove, Prospect House, Native Bloom Floral, and Heyens Hospitality Planning. We are design-driven, service-obsessed, and rooted in intentionality, with a focus on the luxury wedding market.

We’re looking for a Marketing Manager to lead our marketing efforts while actively executing campaigns, managing content, and driving results. This is a hands-on leadership role ideal for someone who excels in both strategy and execution.

Position Overview

The Marketing Manager is responsible for setting and executing the marketing vision for Heyens Hospitality. This role blends strategic planning with day-to-day implementation, overseeing all aspects of brand storytelling, digital presence, content development, and market positioning. You’ll work closely with ownership and cross-functional teams, lead high-impact campaigns, and shape how our brand is experienced across digital and in-person channels.

You’ll also oversee part-time or project-based contributors as needed and help build internal capacity through interns and strategic vendor partnerships.

Key Responsibilities

Marketing Strategy & Execution

• Develop and own the annual marketing strategy aligned with business objectives and revenue goals
• Lead execution across all channels, including social, digital ads, email marketing, listings, and print
• Set quarterly campaign calendars, identifying content themes, priorities, and KPIs

Brand Development & Content Oversight

• Ensure brand consistency across all platforms and marketing assets
• Personally create or guide creation of visually striking content (photo, video, copy) for campaigns and social media
• Maintain a high-end aesthetic that speaks to the luxury wedding market

Digital & Social Media Management

• Manage daily content across Instagram, Pinterest, Facebook, TikTok, LinkedIn, and email platforms
• Write compelling captions, oversee asset curation, and ensure content drives engagement and inquiries
• Track and respond to social trends relevant to our clientele

Website & Directory Listings

• Oversee all website updates, landing pages, and SEO optimization
• Maintain active, polished listings on The Knot, WeddingWire, and other key platforms

Performance Tracking & Budget Oversight

• Use tools like Google Analytics and Meta Insights to track campaign performance and optimize in real-time
• Set and manage the marketing budget with ownership, prioritizing high-ROI initiatives
• Report regularly on performance metrics, wins, and areas of opportunity

Sales Support & Client Engagement

• Support the sales team with marketing collateral and conduct occasional venue tours as needed
• Help build emotional connection with prospective clients through visuals, storytelling, and personalized outreach
• Events, Interns, & Vendor Management
• Lead promotion and on-site execution of in-house events such as showcases
• Hire, train, and manage part-time marketing interns or project contractors
• Coordinate with external vendors (e.g., photographers, designers, SEO specialists)

Ownership Collaboration

• Serve as a strategic partner to ownership in aligning marketing with broader business goals
• Bring ideas, data, and initiative to the table—helping shape the future of Heyens Hospitality’s brand

Qualifications

• Experience: 5+ years in marketing, including ownership of brand strategy and execution. Experience in weddings, hospitality, or luxury lifestyle brands preferred

• Skills:
• Highly proficient in Canva, email platforms (e.g., Mailchimp), and social media tools
• Strong copywriting, content creation, and photo/video storytelling skills
• Familiarity with paid ads (Meta, Pinterest) and SEO best practices
• Confident in Google Analytics, Meta Insights, and performance reporting

• Mindset:
• Comfortable being a team of one (with light support)
• Proactive, creative, organized, and data-informed
• Genuinely passionate about the wedding/hospitality industry
• Comfortable in a small-business environment where you’re both the strategist and the doer

How to Apply

Please send your resume, a brief cover letter describing your experience and passion for luxury marketing, and a portfolio of relevant work.